Analysing qualitative data (part 3): find your way with maps, models and personas
The final blog in our qualitative data analysis series examines how we interpret meaning and draw our conclusions.
The final blog in our qualitative data analysis series examines how we interpret meaning and draw our conclusions.
Take note of human behaviour and uncover richer insights from your research in the second part of our 'Analysing qualitative data' series.
Qualitative data analysis isn't just about coding words in transcripts! Come and explore some approaches to help you find the insights in your data.