qualitative research

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Futures blog

Chart your research with a graphical conceptual framework

By David Waller,

Present qualitative and quantitative research insights with a visual model that effectively tells your story.

Futures blog

Analysing qualitative data (part 3): find your way with maps, models and personas

By Lucy Blakemore,

The final blog in our qualitative data analysis series examines how we interpret meaning and draw our conclusions.

Futures blog

Analysing qualitative data (part 2): building your human observation toolkit

By Lucy Blakemore,

Take note of human behaviour and uncover richer insights from your research in the second part of our 'Analysing qualitative data' series.

Futures blog

Analysing qualitative data (part 1): from coding to serious play

By Nicholas Hopwood,

Qualitative data analysis isn't just about coding words in transcripts! Come and explore some approaches to help you find the insights in your data.

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