Creating infographics can be a great new way to present your content. They can be used to tell a story with data or make a complicated topic easier to understand. Here are some tips to making great infographics for any audience.
Keep content concise
Simplify your content into key points. Make sure your infographic is easy to read and is engaging for a viewer. The less content you include, the higher the impact is on the viewer.
Consider your audience
Consider accessibility needs of the audience. Choose a typeface that is easy to read and keep your text size large. Make sure you are using a colour palette that has high contrast. Additionally, make sure your content is appropriate and interesting for your audience.
Tell a story
Engaging infographics should tell a story. Infographics should have a clear structure with a well-defined beginning, middle and end. This should be shown visually in the structure of your infographic. For example, in a vertical infographic the reader starts at the top of the page and works their way down.
Avoid distracting visual elements
Make sure any visual elements e.g. icons and graphs, you use in your infographic help to communicate the story. Do not add decorative elements that will just distract from the core message.
Show your infographic to other people to get a fresh perspective. This will help you make sure your infographic makes sense and your point is communicated well.
Do you want to create infographics using the UTS brand? All UTS staff have access to UTS branded infographic templates created by UTS’ Marketing and Communications Unit (MCU). Another great resource for creating infographics is Canva, an online graphic design tool with a range of open source infographic templates.